Olympics
Why Olympics Matter Big for Europe's NHL Diehards
European hockey fans have waited 12 long years for this moment, with NHL stars finally touching down in Milan to light up the Olympic ice. Guys from Sweden, Finland, Czechia, and Germany - think Forsberg, Pettersson, or Josi - bring the big-league heat that local leagues just can't match, turning family living rooms into must-watch arenas. Front offices know the stakes: this exposure hooks a new generation across the pond, where casual fans become obsessives overnight.
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