Why NHL Must Send Stars to Olympics Every Time

The league just locked in player participation for Milano Cortina, and insiders know it's a no-brainer after watching NHL talent light up the international stage. Front offices have whispered for years about the global boost this brings, from packed arenas to skyrocketing interest in North American markets. With the deal paving the way for 2030 too, expect commissioners and GMs to tout this as the spark hockey needs right now.