Shoulder Check NHL Showcase Needs Grit - and a Plan for Gritty

Planning an NHL showcase event demands more than just ice time and highlight reels. John Breunig digs into what it takes to pull off a successful event that captures the league's intensity while keeping fans engaged from puck drop to final buzzer. The logistics behind the scenes are as crucial as the on-ice product, and getting every detail right separates memorable showcases from forgettable ones.