Olympics
SBJ Voices: Golden Ratings, Olympics Fade, Wachtel Speaks
Sports Business Journal dives into the golden viewership numbers from Milano Cortina while Milan fades in the rearview, plus NHL exec Keith Wachtel drops insights on the league's business pulse. Olympics delivered record eyes on the ice, but now commissioners and suits pivot back to NHL revenue streams and media deals. Wachtel's take carries weight from the league's inner circle, shaping how fans and sponsors view the post-Olympic landscape.
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