Roku Drops NHL Zone Just In Time For The Final

Roku is making its play before the Stanley Cup Final, and it is rolling out a new NHL Zone with the kind of timing that tells you somebody in the building knows exactly when attention is highest. The move gives hockey fans another destination to chase the biggest games, and the streaming wars keep finding new ways to borrow the league’s spotlight. For the NHL, this is the easy part - put the product in front of fans and let the final do the heavy lifting.