Roku Adds an NHL Zone Just in Time for the Cup Run

Roku is giving hockey fans a dedicated NHL Zone on Roku Sports, which is exactly the kind of product move streaming platforms make when the games are about to matter most. The idea is simple enough on paper, but the real play is keeping fans inside one ecosystem instead of making them hunt around for highlights, clips, and live coverage. In the streaming world, convenience is the new battleground, and the NHL just got a fresh shelf.