Rogers Lands Prime Video NHL Rights - But Is the Stock Worth the Gamble?

Rogers Communications just secured a massive piece of the NHL's North American media puzzle with Prime Video, a move that signals the league's confidence in streaming's future and Rogers' ability to deliver premium content to Canadian audiences. The telecom giant is betting big on hockey's staying power in an increasingly fragmented media landscape, but Wall Street is asking the harder question - does this deal actually move the needle on the stock price?