Pat Brisson Is Rewriting the NHL’s Athlete-Brand Playbook

Pat Brisson is operating in an era where the business around the player can matter almost as much as the player himself. The old model of just negotiating the contract and calling it a day does not cover what modern stars are expected to manage across endorsements, image, and long-term positioning. The sharp agents in this league know they are selling more than hockey ability now, and Brisson is clearly one of the people setting that pace.