Olympics Won't Boost NHL Ratings - History Proves It

History paints a grim picture for NHL viewership hoping for an Olympic lifeline, as past Games deliver zero lasting bump to league numbers. Bettman and his crew chase that global glow-up, but the data from Torino to Beijing tells a stubborn tale of fleeting interest. Stakeholders watch closely because empty seats and flat TV deals loom large if the league misreads the tea leaves again.