NHL STREET Gets the Draft Night Spotlight in LA

The league is using Draft week to put more eyes on NHL STREET, and that tells you everything about where this project sits in the bigger picture. NHL wants the room talking about growth, access, and the next wave of fans, not just the names at the podium. The draft stage gives the league a clean way to sell the sport as something kids can play, not just watch, and that matters when the business side is always hunting for fresh footing.