NHL Shuffles Front Office, Adds Eggert as CMO and Yufe for International

The league is shaking up its business side again, and this one is about more than just new titles on the door. A major reorganization has put fresh faces in key spots, with Eggert stepping in as chief marketing officer and Yufe taking over international. When the NHL starts moving executives around this aggressively, it usually means the league is trying to tighten the whole machine, not just polish the paint.