NHL Ratings Keep Rolling After Olympic Bounce

The league is riding a rare stretch where the TV numbers are doing what every commissioner dreams about - refusing to fall off a cliff after the Olympics. That matters because postseason audiences can get soft fast, and the conference finals are usually where casual viewers either stay in or disappear. Instead, the NHL is holding onto the glow and giving broadcasters something they have not always had in this sport - a clean, credible reason to keep leaning in.