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News

NHL, P&G Ink Multi-Brand Pact in Canada

The NHL locks in a fresh multi-brand partnership with Procter & Gamble north of the border, a move that signals big spending on hockey's Canadian heartbeat. Front offices have whispered for months about P&G eyeing deeper ties to tap into the league's rabid fanbase from Toronto to Vancouver. This deal shapes up as a game-changer for rinkside activations and beyond, with stakes high for how it fuels the NHL's push in its most lucrative market.

about 4 hours ago via Sports Business Journal

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