Olympics
NHL Olympic Return Fuels Global Growth Surge
The NHL's triumphant comeback to the Olympics in Milano Cortina lights a fire under the league's international ambitions, with Commissioner Bettman doubling down on Europe as the next frontier. GMs and owners see this momentum translating to packed rinks overseas and a deeper talent pool that benefits every roster back home. As the league eyes the 2028 World Cup split between continents, expect front offices to push harder for that worldwide edge that keeps North American dominance fresh.
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