NHL Locks Horns With Cherry Creek High School Over Buffalo Branding

The National Hockey League has taken aim at Cherry Creek High School's buffalo team logo, marking an unusual regulatory moment between the professional league and a Colorado prep program. The dispute raises questions about trademark protection and how aggressively the NHL intends to defend its brand identity at the high school level. This confrontation could signal a broader shift in how the league approaches secondary school hockey programs and their use of animal imagery.