NHL Inks Multiyear P&G Deal in Canada

The NHL locks in a multiyear partnership with Procter & Gamble north of the border, signaling big moves in the Canadian market where league brass always chases those sponsorship dollars. Front offices know these deals fund the cap space wars, and P&G's entry hints at clever tie-ins we've seen brew before. Expect this to ripple through arena activations as playoffs heat up.