NHL Eyes Record $8 Billion and Wants More

The NHL is projecting record revenue and, naturally, the league is already looking past the finish line. Hitting $8 billion is the kind of number that gets owners smiling and finance people talking in uppercase, but the bigger story is the growth the league believes is still ahead. That usually means more pressure on every business lever, from media to gate to sponsorship. The money is flowing, and the league clearly thinks the ceiling has not been hit yet.