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NHL Banking on Texas Success to Drive Southern Expansion
The league appears confident that its recent success in southern markets positions it well to expand into Texas with either Houston or Austin. The NHL's track record in places like Nashville, Vegas, and Miami suggests there's genuine appetite for hockey in unexpected regions. Texas offers a massive population base and untapped market potential that appeals to the league's growth strategy. The expansion process will reveal whether the NHL can replicate its southern success in the Lone Star State.
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