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News

Molson Sabres Up Buffalo Anthem for Cross-Border Playoff Push

Molson Coors leverages a classic Buffalo Sabres anthem tradition to launch a slick cross-border playoff activation that blurs the line between US and Canadian fans. The beer giant, long a staple in NHL locker rooms, turns this KeyBank Center ritual into a marketing masterstroke aimed at playoff fever. Front offices on both sides of the border watch closely as this move tests fan loyalty in a league where rivalries run deeper than the Niagara River.

Teams:Buffalo Sabres
about 3 hours ago via strategyonline.ca

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