Mammoth Star Takes Youth Hockey Grassroots Push to the Ice

A Utah Mammoth star is putting his name behind a youth hockey tournament, and the move says as much about the market as it does about the player. The sport still has to win over a lot of families in Utah, so events like this matter more than the usual summer photo op. This is the kind of grassroots work teams and players do when they know the future fan base is not built on tradition alone. If the Mammoth want lasting traction, it starts with getting kids skates on the ice and parents buying in.