JetBlue Deepens Panthers Bet With New Fan Zone Play

JetBlue is doubling down on its Florida Panthers partnership, and that usually means the corporate people think the building has some juice. The new fan zone adds another layer to a relationship that already ties an airline brand to a team trying to keep its momentum in a market that rewards anything loud, shiny, and local. It is the kind of sponsorship move that says the off-ice business is humming while the hockey side keeps the spotlight.