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Habs Gear Up in Dick's Air Force 1 TV Spot
The Montreal Canadiens land prime time in a new Dick's Sporting Goods TV spot pushing 'Day One' gear and an Air Force 1 sale that Habs fans won't ignore. This isn't just any ad - it's the latest sign that the Canadiens' marketing machine under Chantal Machabée keeps cranking out visibility for the brand amid a youth movement embracing Quebec commercials like never before.
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