ESPN Unleashes Giant CGI Cup For Finals Hype

ESPN is going big on the visual side of the Stanley Cup Final, and the network clearly wants the trophy to feel larger than life before a puck even drops. The CGI setup is part production stunt, part branding flex, and it says a lot about how hard everyone pushes to own the Finals conversation. In the NHL, presentation matters almost as much as the broadcast window, especially when the games are supposed to sell themselves. This one is built to grab attention before the actual hockey does.