CBC Bows Out as Stanley Cup Ratings Surge in the U.S.

The NHL media game is shifting again, and CBC is stepping away from its sub-license just as the Stanley Cup Final keeps drawing strong American interest. That combination matters because broadcast money and reach can change the leverage in the next round of rights talks. The numbers also remind everyone that the Final still sells when the games get the stage they deserve. In hockey terms, that is not trivia - it is the kind of backdrop that shapes the business of the sport.