Can NHL Ride Olympic Buzz And Playoff Heat Even Higher?

The NHL just got a rare stretch of oxygen from the Olympics and a playoff run that actually felt like a league event, which is not something this sport gets to say every year. Now comes the part everyone in the business worries about - whether that momentum sticks once the medals are handed out and the Cup is tucked away. The league has spent decades trying to turn fleeting peak moments into real traction, and that is where the real test begins.