Blues’ Zimmerman: Olympics Boost NHL Big-Time
Blues executive Zimmerman pulls no punches on how the Winter Games lit a fire under the NHL's global profile. With NHL stars dominating the ice in Milano Cortina - from Larkin's clutch goals for Team USA to Hughes logging monster minutes - front offices see the league's best-on-best showcase as pure rocket fuel. Stakeholders whisper that this gold-medal buzz, especially USA's OT thriller over Canada, could reshape TV deals and fan growth back home.


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