Blues Turn to Pay-TV as Free Broadcasts Fail to Fill Coffers

The St. Louis Blues are facing a revenue problem that's forcing them to rethink their entire broadcast strategy, and it's a reality check for a franchise that's been trying to build around free-to-air content. When the math doesn't work on viewership and advertising dollars, even a Stanley Cup champion has to pivot, and the Blues are actively hunting for a pay-TV partner to stabilize their bottom line.