Blackhawks Open Hall of Fame Voting, Add cllct Partnership

The Blackhawks are putting a little extra juice into their Hall of Fame process, opening voting for the next class while also rolling out a new partnership with cllct. That kind of move matters in a league that lives on history, branding, and the constant hunt for ways to keep fans engaged between the games that actually count. The team is leaning into both nostalgia and commerce here, which is pretty much the modern NHL playbook in one neat package.