Bettman Touts NHL as Premier Media Property in Competitive Landscape

Commissioner Gary Bettman is making the case that the NHL belongs in the same conversation as the league's biggest competitors when it comes to media value. In a landscape crowded with streaming wars and competing sports properties, Bettman's confidence in the league's marketability signals where the NHL sees its future. The timing of these comments matters as the league continues to negotiate media deals and expand its footprint.