Bettman: Olympics Fuel NHL's Next Boom

Gary Bettman steps up post-Milan to tout the league's Olympic splash as pure rocket fuel for growth, with NHL stars delivering a gold-medal script nobody could've dreamed better. That U.S.-Canada thriller didn't just hype the Games; it packed arenas worldwide and lit up eyeballs on hockey like never before. Front offices know this momentum hits different after 12 years away, setting up bigger investments and a real shot to expand the sport's footprint for years.