Bell Eyes NHL Return - Just Not on TSN

Bell Media is reportedly coming back into NHL national broadcasts next season, but the wrinkle is that TSN is not the landing spot. That detail matters because broadcast rights in this league are never just about who shows the games - they are about brand, reach, and who gets to own the conversation. The report suggests another shift in how fans will see the league, and those moves usually come with more business strategy than empty nostalgia.