Belichick Gets Another Look at the Stanley Cup

Bill Belichick and the Stanley Cup are back in the same frame, which is enough to make any producer in the building smile. The hockey crowd may not be used to seeing a football lifer this close to the sport’s biggest trophy, but that is exactly why the clip has juice. These moments matter because the league knows how to use a familiar face to widen the spotlight. When the Cup comes out, everybody wants a piece of the photo op.