20,000 Fans Just Told the NHL How They Want to Watch Hockey

The league surveyed a massive sample of its fanbase about streaming, radio, and the future of how people consume hockey, and the results are reshaping the broadcast conversation. What fans actually want versus what networks think they want are often two different things, and this data could force some uncomfortable truths into the boardroom. The NHL's media strategy for the next decade might be hiding in these 20,000 responses.